DW2a

The website I've decided to use and analyze is www. bet.com. BET is a cable network that plays music videos,healthier lifestyles, and news about celecretites and about what's going on with life today to keep the young African Americans up-to-date (mainly A. A news). This website discuss the "EX-Mayor" of Detroit and what he's doing with himself after incarceration . The title of the article is "Ex-Detroit Mayor Gets New Gig in Texas" but the promotional headline on the link to get to the article says "BALLIN' AGAIN!" This article talks about Kwame Kilpatrick being released from jail less than a week ago for perjury and he is said to already have a "gig" set up for him in Texas, where he and his family currently resides. His position with the job or any further information has not yet been revealed but this is all in the making.

"The announcement might have been in the works for months, though. According to Oakland County Executive, L. Brooks Patterson, back in October, Compuware Chairman Peter Karmanos told him he was going to make the job offer to Kilpatrick"(Barber). “I haven’t heard any details about what the job is. But I walked away from the conversations admiring Peter’s loyalty,” Patterson told the paper. “It wasn’t my place to question his decision" (Barber).

Although this article, to me, seems to be in only standard English it is on a African American targeted website. The headline is written in AAVE to get their targeted audience to become more interested. I believe this is smart because although the audience they are initially targeting is of AA decent they are not writing in total AAVE on the website. They are making it where anyone of any decent can go on the website and read if they choose to do so. On the website, the writers often use standard English because it is more accepted but watching the TV network , it's a totally different thing. The host and VJ's do not do the same while speaking on camera. The often say "cuz"or "bro" referring to a friend or a guest. This works because of what we discussed for the previous paper, code-switching. I'm sure that if a Caucasian guest were to come on a show, the host would continue to be themselves just a little more controlled.

The website shows a good examples of appropriation because when they feel they need to do something to get a certain audiences, they just do it!